Our Story
The HR Gap No One Talks About
Startups move fast. They secure funding, build products, and chase growth—often without a solid people strategy in place. Too often, HR is treated as an afterthought, brought in only after Series B (or later) when problems like turnover, misaligned teams, and hiring mistakes start costing real money.
But the truth is, HR isn’t just a back-office function—it’s a growth accelerator.
At Ethos HR Labs, we saw too many overwhelmed CEOs, COOs, and CFOs struggling to hire the right people, retain top talent, and create a thriving culture—all while trying to scale. That’s why we exist.
We bring strategic, high-impact HR leadership at the right time—without the overhead of a full-time HR executive.
How We Help
As your Fractional Head of People, we help you:
✅ Hire Smarter – Reduce hiring time & avoid costly mis-hires
✅ Scale Faster – Build a high-performing, engaged team
✅ Create a Winning Culture – One that attracts, retains & excites top talent
HR That Moves at Startup Speed
Ethos HR Labs isn’t your traditional HR consultancy. We move fast, work hands-on, and tailor every strategy to your startup’s growth stage.
HR shouldn’t slow you down—it should be your competitive edge. Let’s build the foundation that fuels your next stage of growth.
🚀 Let’s build together
Karin Kojima
Founder & Principal Consultant
Bio: Karin is a people-first HR leader who’s all about building workplaces where teams can thrive. With over a decade of experience in tech, e-commerce, and CPG, she’s helped startups grow their People Ops, Talent, and Learning & Development functions from scratch.
As the Founder & Principal Consultant of Ethos HR, Karin partners with startups and scaling businesses to create thoughtful, data-driven HR strategies that actually work. She’s big on aligning people strategies with business goals, leveraging tech for smarter HR processes, and fostering a culture where employees feel valued and engaged.
HR Philosophy: She’s all about balancing smart systems, strategies, and programs with a human touch to create workplaces that people love.
When she’s not geeking out over all things HR, you’ll find Karin traveling, checking out the latest food spots, binge-watching whodunit shows, or gaming.